Brand & Direction
You can be the best in the room and still look like the cheapest thing in it. A brand people trust before they can say why.
Every good business outgrows its own brand. We rebuild it before the gap starts costing you.
A living photographic archive.
An AI-powered system that turns one brief into a month of on brand short-form video.
The studio's own identity and site. Designed, written and built by us.
Most brands break at the seams. Strategy from one company, identity from another, the site and the film from two more — and none of them quite agree.
Cythère is led by Jim Forsius — founder, designer, creative director and a digital storyteller. We have launched startups, designed brands, told stories on film and shipped products, all in the same month. Crossing disciplines is not indecision. It is the job.
If you already know exactly what you want built, hire a specialist. If you need someone to work out what it should be — and then build it — that is us.
An AI-powered engine that turns one idea into a month of on-brand short-form video — a studio's taste, at machine scale.
Brands need video every day, and every option is bad: agencies slow, freelancers drift and LLMs generate generic AI slop. So we engineered a fourth one.
You brief it once. We hold the direction, the machine holds the volume, and nothing that ships reads as AI.
You can be the best in the room and still look like the cheapest thing in it. A brand people trust before they can say why.
Most sites are assembled, not made, and a visitor knows it before the first scroll. Sites and products that look like someone cared. Because someone did.
A feed moves past in half a second, and most brand footage earns exactly that. Visuals people stop on, built frame by frame.
An idea survives the pitch and dies in the coordination. From idea to launch, with nothing lost in the handoffs.
For a project, a collaboration, or just a conversation.